Batting my half century out of the park in August with a fabulous party/vow renewal and celebrations which seem to have happily gone on and on and on….my attention has definitely been diverted from ‘How do I look?’ to ‘How do I feel?’ It seems I’m not the only one. Scouring the blogosphere which is exploding with exciting and vital over 50 bloggers and reading features in magazines/newspapers and watching the gorgeous Angela Rippon in How to Stay Young, it’s clear to see that there’s a much needed revolution of us ‘oldies’ in society – in real life and in the media and on our screens. The Grey Army (or Rainbow Warriors I like to think because we are NOT fading into the background) are a force to be reckoned with and according to recent research from Superdrug, 7 in 10 women say they feel more confident now than they did in their twenties, proving that confidence comes with age and attitudes to ageing are-a-changing.
Pressure is on and those big fashion and beauty brands are beginning to listen to the call for more realistic representation in advertising. I mean, it’s about time. Who of us hasn’t rolled our eyes at a 20 year old model smearing anti wrinkle cream onto her flawless, plump and youthful skin in a ridiculous attempt to lure us actual wrinklies (and I use that term with love for our lines) into parting with our hard earned cash. We. Are. Not. Stupid! That anti wrinkle cream didn’t get rid of the model’s wrinkles because she is barely older than an embryo and therefore, those bouncy skin cells are still in the habit of staying fresh looking whether she smothered her face with anti wrinkle cream or stayed up all night partying and eating McDonalds every day for breakfast. Now, biggies like L’Oreal, Dolce and Gabbana, Marc Jacobs and Saint Laurent are fronting campaigns with gorgeous grown ups who we look at and think, ‘wow, she looks amazing and full of confidence, passion and intelligence. She looks like she’s lived life and I know I would enjoy her company.’
So, it’s good news that brands are beginning to sit up and take notice. And those that don’t are invariably getting blasted on social media by women like you and me and thankfully, it seems to be working. As I’ve said before. It isn’t all about looking younger, it’s more about feeling great and looking good for your age. On the back of the findings from their #LifePlus campaign where 400 women over 50 were interviewed about how they felt about ageing and their looks and health, Simon Comins, Superdrug Commercial Director commented:
The war against wrinkles stops here! Studies show that women who embrace the changes their bodies go through when they age have a more positive outlook on life. They don’t want to be at war with their faces, they want to look radiant and improve their skin-tone, not feel a failure because they can’t look younger and younger.”
I’m delighted that Superdrug B. skincare collection has now introduced products to address the needs of women aged 60+ because I have always been the biggest fan of the products in the B. Phase 4 range for 50+ as I mentioned here And I’m not the only one who loves it. Since recommending it to my beautiful mother-in-law who is 72 , after she complained about the expense of her usual high end skin creams, I’ve shouted its praises to many and so my skincare secret got out and it’s no longer a secret – and it shouldn’t be either because when we find something that makes our skin feel and look great, we all deserve to know about it!
When I first decided to try this budget brand a few years back, I honestly felt it compared as favourably, if not more so, to the Clarins skincare I used to stock up on at duty free, so I couldn’t wait to try the latest range. B.Strong is Phase 5 in the skincare collection and includes B.Strong Day Cream and B.Strong Night Cream. They’re definitely slightly richer than the previous range and contain skin plumping and hydrating goodies hyaluronic acid and niacinamide and so far, so brilliant! I’ve been using them religiously for 2 weeks now and it looks like Superdrug have come up trumps again. My skin feels comforted and cushioned from the cold weather and it has definitely taken on a much dewier appearance. The most significant difference I’ve seen is the way makeup glides onto my skin seamlessly with no dry or uneven patches to hinder its appearance! If I was to do a blind test of this range, from what I have so far seen and felt, I would definitely have put them in the high end bracket.
I know that it’s specifically for the 60+ age group looking to bolster skin against thinning and dehydration and I realised I’ve got a way to go before I hit my 60s, so perhaps I should’ve passed it on to my lovely mum (78) to have a try? But sorry mum, it’s too good to give away, so you may have to wait and see what Santa brings 😉
B.Strong Day Cream and Night Cream are £14.49 each from Superdrug and are currently 50% off!
Let me know if you’ve tried the B. skincare collection and what you think or if you’ve got any other skincare favourites that I should know about!
*All products are PR samples unless stated.