There has been a lot of talk in the blogsphere about the lack of representation of the over 40s. Most recently, stellar beauty blogger, the lovely Hayley AKA London Beauty Queen was spot on with her Lancome #LoveYourAge post when she wrote: Beauty is relevant at every age – it’s not the monopoly of the young. If anything it becomes even more important as we get older, as we rely on products to keep us looking our best; it’s not even about keeping those signs of ageing at bay, but embracing a new life stage and understanding the needs of our bodies as a result. I honestly couldn’t have put it better. Thanks Hayley!
What was great about Hayley’s post was that it received a flurry of comments to let us know that there are already some wonderful post 40 beauty bloggers out there * but we feel there is still room for more! Because, with respect to the fresh, funky beauty bloggers in their teens and 20s – I don’t want to read how to have hair like a mermaid (beachy – yes, fishy – no!) And I’m sure they don’t want to read my posts – but you know what? I bet their mum or gran would find them interesting and I bet their mums are always looking for ways to stay looking and feeling great as they age.
I know that more 40 plus blogs are needed as my friends in their 40s, 50s and beyond, have started to put down magazines on the basis that they can’t relate to many of them. I actually love a glossy magazine – well, I would because I write for a few – and I still enjoy reading some. But not many anymore though, because I guess I feel like many of my friends, that the writers behind the beauty features aren’t really ‘known’ to them. They are, I suppose, faceless compared to bloggers who actually interact with their readers and mostly – well, the bloggers I admire – give their hand on heart opinion of a product whether it’s been sent to them from a PR or whether they’ve invested in it from Boots.
I’m happy that many of my readers tell me they enjoy reading my blog and often invest in the products and treatments I write about because they know that if it works for me and I recommend it, then it will probably be a good fit for them. Maybe. And if not, we can discuss it in the comments – or on my Twitter/Facebook and suggest other options and start talking beauty and wellbeing. That’s the beauty of blogging – getting a conversation going!
So, I’ve been thinking about how we love to get real, hand on heart opinions, ideas and feedback from real women – just like us. And it has encouraged me to develop a new series which I am going to call Feel Great Look Amazing: Tips from Women Like Us. For this, I will be speaking to women over 40 that I know, asking them what products they swear by, the best tips they’ve had that work for them and the wellbeing and fitness advice that makes their lives – and their looks – sparkle.
I’ll be kicking this off at the end of the week and I can’t wait to share the lives, makeup bags and cosmetic cabinets of these fabulous women with you!
* If you’re looking for more great beauty, wellbeing, fashion and lifestyle content for Over 40s you should check out my favourite bloggers: Iheartbeauty, britishbeautyblogger, fighting fifty, fortyfiedbeauty, Not Dressed as Lamb, Ginger Mum and Nikki Taylor to name just a very, very few.