Maybe I’m easy to please, but for me, there isn’t anything much more exciting than the launch of a new product range, aimed at mature skin, that actually gets their branding spot on. So a huge high five to No7 for getting it so right with their new supercharged Lift & Luminate range.
Not only has No7 given us over 40s and beyond a great big ‘girl’ crush by partnering with the incredibly inspirational and beautiful, Alessandra Ferri, a Royal Ballet Principal dancer at 52, but they’ve also added the same kick-ass formulation to their skincare range that’s in their cult No7 Lift & Luminate Triple Action Serum. So, double whammy alert!
The reason behind this new launch makes complete sense. If their Lift & Luminate Triple Action Serum has proven itself as the number 1 serum brand, loved by so many, then pimping the rest of the range with the same triple action technology can only be a good thing, can’t it? Well, so far it certainly seems so. In a recent consumer test on 106 women, 88% saw better results when using the Lift & Luminate day cream with the Lift & Luminate Serum.
The chosen hashtag for this new launch is #BetterTogether which is a reflection of the positive clinical trials so far and it stands by the fact that the four products, in the range – Day Cream, £24.95, Night Cream, £24.95, Eye Cream, £17 and Serum, £27, when used together as part of a regular skincare regime, are better able to help tackle the most commons signs of ageing: wrinkles, firmness and tone, within two weeks.
As a 49 year old woman, I’ve got the mindset that whatever our age – and maybe with a helping hand from our friends and family, a healthy lifestyle and great skincare – we can be vital, strong and gorgeous! So I’m delighted to be reviewing the new No7 Lift & Luminate range and I’m looking forward to reporting my findings back to my readers in a few weeks. And I’m not on my own, there will be 9 other fabulous over 40 bloggers along for the ride too! So you’ll be able to follow us on our journeys by using #BetterTogether
The possibility of having smoother, firmer looking skin is obviously a big pull to most of us but what really stands out to me, is the message behind the No7 Lift & Luminate range which is that beauty isn’t just about looking good, it’s about feeling ready to take on the world. Say it sister.
You can find more information on the new No7 Lift & Luminate Range which is available from 18th January from Boots, here.
This post has been sponsored by No7, but all opinions are my own.
Kate Marten katelouiseblogs.com
Tracey McAlpine fightingfifty.co.uk
Jane Cunningham britishbeautyblogger.com
Louise Woollam getlippie.com
Fritha Strickland tigerlillyquinn.com
Jo Middleton slummysinglemummy.com
Sareta Fontaine kikiblahblah.com
Alex at Iheartbeauty.net