That Indian Summer kept dipping its head in and out of the first days of autumn, didn’t it? Last week I did the dog walk in waterproof boots because it was muddy at the park, changed into flip flops for a meeting (gold, special ones ;-)) because the sun was out and because I’d just painted my toenails a lovely red/orange and then left the meeting a few hours later, squelching through puddles with a scarf wrapped around my head to shield off the wind and rain! Wow, do excuse me for that terribly British weather update but here’s what I’m getting at…
Regardless of whether it’s glorious sunshine or grey clouds, you still need to apply a sun protection factor – EVERY day. If there’s one thing I’ve learnt by working with some of the UK’s top aesthetic doctors it’s that accumulative sun damage is the No.1 cause of skin ageing. Genes, smoking, lifestyle habits are of course big factors, but if you start to wear a SPF 30 every day in your 20s, by the time you’re in your 40s (unless you decide to take up crack cocaine…NO, DON’T!) you could look up to a decade younger. So. What do you think of that then?
What would be my sun protection of choice? At the moment I’m trying out a new brand called Altruist which caught my eye because of the principle behind it. Leading dermatologist, skin cancer specialist and co-creator of Altruist Sunscreen, Dr Andrew Birnie, explains:
“Deciding whether or not to wear sunscreen, or how much or how often to apply it, should not be based on cost. everyone should have a basic right to take the necessary precautions to reduce their risks of developing skin cancer. Whilst there are some excellent products available, most are so expensive that people are reluctant to use them as often, or in as large a quantity as they should.”
This makes so much sense to me! I agree, there are some fabulous products out there, but not everybody can afford to buy them, and if they do, they use them too sparingly. With stats from Cancer Research UK showing that malignant melanoma is the fifth most common cancer in the UK, with an average of 40 new cases being diagnosed every day, it’s so important that we protect ourselves and our families against this as well as we can.
Dr Birnie and Dutch economist, David Westerbeek developed Altruist with affordability in mind but made sure that it didn’t deter from a high quality, effective formulation which includes a broad range of photostable and photostabilised UV filters ensuring protection is provided across the whole UVA/UVB spectrum. As well, all of these are formulated at moderate concentrations in order to avoid any adverse reaction.
As you know, I love a little bit of bling and product packaging that has the ‘oooh ahhhh’ factor, but Altruist looks decidedly no-frills, preferring to concentrate on what’s inside. And so why am I more than happy with this? Because not only am I confident with the high level protection my skin is getting, it feels like a really high end product too as it absorbs easily and leaves no stickiness. Its hypoallergenic formulation is dermatologically tested and suitable for daily use on all skin types, including acne prone skin PLUS each purchase supports children with albinism in Tanzania. All this, £4 for 200mls – Boom!
At that price, you can afford to (and should) slather it all over yourself and your kids and anyone who visits you who isn’t wearing sunscreen – squirt them too!
For more information about the efficacy and research behind Altruist and to buy some, you can read more by clicking here:
*This post contains PR samples but all opinions are my own.