To say that winning a place on the Cosmedic Coach’s The Build a Beauty Blog Workshop last Saturday morning was one of the the highlights of my year, is an understatement. I was thrilled to be invited along for free to the beautiful – very pink – Indigo room at the stylish Soho Hotel to meet other like minded beauty and cosmetic fanatics. Meeting Cosmedic Coach Antonia Mariconda, was a treat in itself (let me tell you, what she doesn’t know about cosmetic surgery, anti-ageing, beauty and marketing a successful beauty blog, isn’t worth knowing!) Her online presence on Twitter is astounding (she has over 40,000 followers) and to get a chance to talk to her and listen to her words of wisdom was exciting and inspiring. Lucky old me!
As well as the fascinating story of how Antonia got to where she is today – blooming hard work, tenacity and plenty of savvy – we got to hear from Mark Bugg – Web Marketing Consultant, or to me, Tech Wizard Extraordinaire who spoke about getting your blog noticed for the right reasons: choosing the right blogging platform (WordPress – yay!), hosting, why you should be Google Plusing and You Tubing (I will, I will, I promise…) and how to make sure it looks good, is easy to navigate as well as giving us plenty of tricks and tips to get readers looking at your blog and then staying to look around. What I loved about Mark was he didn’t use complicated jargon and he was the sort of guy you could ask a question (our audience asked lots) and he didn’t look at you as if you just asked him if 2 plus 2 equals 4 – other tech types take note – you can be condescending and down right intimidating! Antonia interjected every know and then to ask Mark her own questions – things that she thought we would want to know and so it made for a really informal, friendly session which helped us glean a lot of well worth knowing stuff.
When lovely PR, Jenny Pabila from Niche PR came up to talk to us about how we can build up relationships with PRs I had an inkling I knew her already, and when she mentioned her past career, I realised that our paths had crossed many times over the years. We’d both started out in the beauty industry (her PR and me, journalism) at around the same time – too many years ago to mention! Although I already have quite a good relationship with many PRs because of my writing for magazines/online, it was still interesting and useful to listen to Jenny giving us her invaluable advice – she reaffirmed my belief that it doesn’t matter who you are, or what stage of your career you’re at, friendliness and good old fashion manners will always be the number one way of getting yourself noticed and is the best way to move forward in any career and, I’d say, in life in general.
As well as the fabulous speakers and all of the brilliant advice and personal career stories that they had to share – there was more…much more! The goody bags we left with were amazing – filled to the brim with beauty and wellbeing goodies kindly donated by companies who were happy for us bloggers to try and hopefully review. What a great way of making new contacts! And what with me being the lucky winner of the workshop – I got an extra large beauty hamper! In fact, it was a good job that my daughter was passing by the area as it took the two of us to carry it all home :-) And yes, she had her hands in it picking out her favourites before I had time to leave the hotel!
I’ve been trying lots and lots of the products we were given that day and so will be reviewing them in posts to come – can’t wait to feed back the news to my lovely readers. And, if you’re interested in finding out more about Antonia and other workshops that she will be running, you should check out her blog here.
All that’s left for me to say is a massive big thank you to Antonia, Mark and Jenny for having inspired me more and given me more useful advice and things to think about in just a few hours than any other workshop/course I’ve attended that’s lasted days!